The Vegetable Growers Association of Victoria
is proud to support a great new initiative that encourages all Victorians
to eat more fruit and vegetables.
The Victorian Government's "Go for your
life" strategy, the Just Add Fruit & Veg campaign
is being coordinated by the Heart Foundation and the Melbourne Market
Tony Imeson, VGA Executive Officer, is an active member of the
Project Advisory Group which represents an innovative collaboration
between the fruit and vegetable industry and the health sector to
Evidence shows that people who regularly eat diets rich in fruits and vegetables have
substantially lower risk of chronic diseases such as coronary
The National Health and Medical Research Council (NHMRC) recommends that Australians 19 years and over
consume at least 300 grams (two serves) of fruit and 300 grams
(5 serves) of vegetables to meet essential nutrient needs.
The 2006 Victorian
Survey found that less than one in ten adults were meeting the recommended daily
intake for vegetables (five serves).
2006 Victorian Child Health and
Wellbeing Survey found that only one in three children
aged 4-12 years are meeting
the minimum NHMRC daily recommended intake for vegetables.
Furthermore, the 2001
Victorian Burden of
Disease study estimated that 3.3 percent of total disability-adjusted
life years is due to inadequate fruit and vegetable intake.
Increasing Victorians fruit and
vegetable intake is an important initiative to reduce the chronic disease
burden and maintain Victoria's workforce capacity.